Friday, 3 July 2015
What are the Functions Of A Music Video
WHAT ARE THE FUNCTIONS OF A MUSIC VIDEO
- To create a new audience for the song
- Allows the song to become more widely accessible
- Creates a persona/image -
- Creates and strengthens the fan base
- Allows new connections to be made with different fans
- Shows a different side to the artist
- Increases sales: albums and concerts
- Expanding the artists media platform
- Confirm the genre of the song
- Marketing/advertising = money
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