4. How Did I Use New Media Technologies Throughout the Project?

PRE-PRODUCTION

• I have displayed all my work on a blogging site called Blogger; this allows an easy and professional looking way to show my research and final products. I used images and gifs to show clips of videos I studied.

• The main online tools I used to research different styles of music products were youtube and google. YouTube has  ahuge diversity of different styles of music videos and I took alot of inspiration from some; I watched videos such as 'Congo Natty - Revolution' aswell as Mungo's Hi Fi - Society. I used used Youtube for tutorials on how to edit different parts on my video when I stuggled to use the new (for me) application Adobe Premiere Elements.

PRODUCTION

• A high quality DSLR camera was used to film and shoot my clips; I hadnt used a DSLR camera to film before so it was a new experience and I really enjoyed working with it testing out different shots and experimenting with different light adjusting levels. My knowledge on the camera has greatly increased and I would like to use it again for future projects. In addition to using the camera I used a tri-pod in most if not all of my clips allowing me to take steady shots in the highest quality.

POST PRODUCTION

• The two main applications I used to edit my media products were Adobe Premiere Elements and Adobe Photoshop

• I found that Premiere Elements was easy to get the hang of after a couple of trial edits. The sleek interface allowed easy access to all my clips and really wasn't too confusing. I used effects such as 'Mirror' aswell as contrast changing techniques to make my video the way I wanted it. I used the zoom in on the timeline to accurately place and cut my clips according to the beats on my song; I feel that I managed to do this quite successfully and succinctly. I used transitions such as Fade to Black to begin and end my video; I felt this worked well with the music which also fades quieter towards the end.

• I used Photoshop my videos aswell my digipak and magazine advert. I am very confident with photoshop and I feel that my skill has allowed me to design a sleek looking advert and pack whilst keeping all the media conventions. I used tools such as Gaussian Blur to create depth in my piece, I used Add Noise to make my products give them more of an authentic low quality feel. I used the Gradient Map tool on Black to white to keep a colour scheme throughout.