Goodwin states that all music videos include specific traits. Im going to look at Wilkinson - Afterglow and compare the video to his theory. This song is in the genre 'Drum And Bass' and the video is about a couple's relationship.
The genre drum and bass is know to be quite 'youthful'- this is shown by having a young cast who get up to many things targeting a young audience. The song has a very fast pace beat and the different activities which are represented in the music video fits in with the genre.
There is a visual relationship between the Lyrics and the visuals.
There is a correlations between the lyrics and the video. "Lights and action, strong attraction" is a lyric repeated throughout the video which shows the theme of romance relating to the lyrics. "Smoke and Lasers, love and ravers" relates to the dance genre and how the couple love enjoying music together.
The demands of the record label will need close up of the artist and reoccuring motives
Andrew Goodwins theory doesn't agree with Wilkinson - Afterglow simply because the artist does not appear in the video; but clips of his DJ sets are shown within the video.
There is references to the female body by objectifying it slightly.
Most of the clips involving the female show very suggestive clothing and actions. Slow camera shots over the body enforce this idea.
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